We Were Born from a Profound Shift.
When the world stood still, I chose to move forward.
I left behind a successful design brand to return to myself—
To what truly inspires me: creativity, authentic beauty, and the value of doing things with purpose.
Myself & I is a natural skincare brand, yes—
But that’s not what defines us.
What defines us is how we think about every product:
as a sensorial experience, a moment of authenticity.
We’re not “eco-friendly” because it’s trendy.
We are because respect starts with the self.
And that includes your skin, your story, your way of feeling.
We don’t believe in perfection. We believe in what’s real.
And what’s real is deeply beautiful when embraced.
That’s why every product we create is handmade,
with original formulas, awakening scents,
textures that help you reconnect,
and a design that doesn’t try to be like the rest.
We don’t make cosmetics to please.
We make alchemy to feel.
With all my love and effort,
I dedicate this creation to hope.
Natalia Friedman
Founder
Myself & I
